BOON’s smart shopping assistants and gift finders can be integrated into a retailer’s website in a few different ways to ensure that shoppers are presented with the experience at the optimum time. Once set up, shoppers who decide to use BOON will be taken through a set of questions that establish their unique desires and situation. Once answered, BOON uses bespoke AI and powerful filtering to make highly intelligent recommendations. Users can rate recommendations and replace them, or they can click to visit one or more recommendation’s details page (their PDP), continuing their journey on the retailer’s website as normal.